Marketing for orthodontic practices
Orthodontic patients research for weeks before booking a consult, and parents compare several practices. Winning them takes visibility for Invisalign and braces searches, content that answers cost and timeline questions, and a reputation that reassures.
Who this is for
- Orthodontic practices competing with aligner brands
- General dentists growing clear aligner cases
- Practices marketing to parents and adults separately
Why most practices struggle here
Orthodontists compete with general dentists offering clear aligners, direct to consumer aligner brands and other specialists in the same neighborhoods. Generic dental marketing doesn't explain why an orthodontist is worth choosing.
The winning practices make the consult easy: clear pricing ranges and financing, a simple online booking path and social proof from real smiles.
What's included
Invisalign and braces SEO
Pages and local signals for clear aligners, braces, early treatment and adult orthodontics.
Consult focused Google Ads
Campaigns targeting parents and adults actively searching for orthodontic care.
Financing and cost content
Honest pages on cost factors, insurance and payment plans that reduce hesitation.
Smile transformation content
Consent based before and after galleries and social posts.
Referral and review programs
Encourage happy families to review and refer.
Consult tracking
Know how many consults each channel brings and how many start treatment.
How it works
- AuditVisibility for orthodontic searches and competitor positioning.
- Consult funnelLanding pages, booking path and tracking.
- VisibilitySEO, ads and social working together.
- OptimizeFocus spend on channels that produce treatment starts.
How success is measured
- Consult requests by channel
- Consult to treatment start rate
- Cost per treatment start
- Invisalign and braces rankings
Reported monthly in plain English, next to what was done and what comes next.
What to expect
Ads can bring consult requests within weeks; SEO and content build over several months. Reporting focuses on consults and treatment starts, the numbers that matter to an orthodontic practice.
Results from dental websites I've worked on
Organic Google clicks grew between 64% and 757% on every one of these dental sites, and every site moved up in average position.
Enlarge ↗+150% clicks
- Clicks
- 4.72K → 11.8K
- Impressions
- 510K → 1.25M
- Avg. position
- 23.2 → 8.5
Enlarge ↗+186% clicks
- Clicks
- 1.8K → 5.14K
- Impressions
- 394K → 950K
- Avg. position
- 40.8 → 21.3
Enlarge ↗+757% clicks
- Clicks
- 109 → 934
- Impressions
- 46.9K → 175K
- Avg. position
- 43.9 → 20.7
Enlarge ↗+64% clicks
- Clicks
- 1.64K → 2.69K
- Impressions
- 512K → 729K
- Avg. position
- 43.9 → 32.5
Enlarge ↗+94% clicks
- Clicks
- 1.7K → 3.29K
- Impressions
- 563K → 826K
- Avg. position
- 42.8 → 26.8
Enlarge ↗+357% clicks
- Clicks
- 1.52K → 6.94K
- Impressions
- 692K → 1.53M
- Avg. position
- 37.1 → 17.7
Unedited Google Search Console reports (web search), each period compared with the one before it. Screenshots are cropped to the performance data only: client names and domains are covered by non-disclosure agreements. Results depend on each practice's market and starting point.
Not sure where to start with marketing for orthodontists?
Get a free, no obligation audit of your Google visibility, website and reviews, with the three changes that would bring in the most new patients. Written by a person, not a tool.
Sobhan, dental SEO & marketing specialist
I'm Sobhan, a marketing specialist who works only with dental practices. For the past three years every site, Google profile and campaign I've worked on has belonged to a dentist, an orthodontist or a dental specialist.
I also built and run Dent Directory, the independent directory you're on right now. It tracks the Google ratings, review volume, hours and treatments of thousands of practices, which is why my audits start from real local data instead of guesses.
You deal with me directly, not an account manager. Questions before you commit? Message me on WhatsApp, Telegram (@SobhanSEO) or email [email protected].
Why practices work with me
3 years, dental SEO only
I don't split my attention between restaurants, lawyers and dentists. For three years every campaign, keyword list and page template I've built has been about how patients choose a dentist.
I built the directory you're reading
Dent Directory tracks 7,300+ dental practices across Los Angeles, Orange County, Ventura County, Houston, Dallas and Fort Worth: their ratings, reviews, hours and treatments. I know which neighborhoods are crowded, which treatments are under served and what the top ranked offices do differently.
Plain English reporting
Every month you see calls, booking requests, rankings and what changed, in language you can read in five minutes. No 40 page PDFs full of impressions.
You own everything
Your website, Google Business Profile, ad accounts, content and data stay in your name. If we ever part ways, nothing is held hostage.
Marketing for Orthodontists FAQs
How do orthodontists compete with at home aligner brands?
By showing what specialist care adds: in person monitoring, better outcomes for complex cases and clear, fair pricing. Content and reviews make that difference visible.
Should I advertise Invisalign pricing?
A price range and financing options reduce friction and attract better qualified consults. I'll help present it clearly without undercutting your value.
Do you work with general dentists who offer aligners?
Yes. The same approach works for general practices growing their clear aligner cases.