Google Ads management for dentists
Google Ads put your practice at the top of search today, for the exact treatments you want more of. Done well, it's the fastest way to fill open chairs. Done badly, it's the fastest way to spend a budget on clicks that never call.
Who this is for
- Practices that need new patients this month
- Offices pushing high value treatments like implants or Invisalign
- Practices that spent on ads before without clear results
Why most practices struggle here
The most common dental ad accounts I see have broad keywords that match job seekers and dental students, no negative keywords, ads sending everyone to the home page and no call tracking, so nobody knows which dollars produced patients.
High value treatments like implants and Invisalign are expensive to advertise in Los Angeles. That makes precision everything: the right searches, the right hours, the right neighborhoods and a landing page built for that one treatment.
What's included
Account audit or setup
Clean campaign structure by treatment, location targeting and budgets that match your goals.
Keyword and negative keyword strategy
Target patients ready to book and exclude searches that only waste money.
Treatment landing pages
Dedicated pages for implants, Invisalign, emergency care and new patient offers.
Call and conversion tracking
Track calls, forms and bookings back to the keyword that produced them.
Ad copy testing
Ongoing tests of headlines, offers and extensions to lower the cost per new patient.
Monthly optimization and reporting
Bids, budgets and targeting adjusted based on booked patients, not clicks.
How it works
- Audit and goalsReview past spend, define target treatments and the cost per patient that makes sense for you.
- BuildCampaigns, tracking and landing pages built before a dollar is spent.
- Launch and learnControlled launch, daily monitoring in the first weeks.
- OptimizeShift budget toward the keywords and hours that produce booked patients.
How success is measured
- Cost per new patient
- Calls and bookings by campaign
- Share of budget on converting searches
- Return on ad spend
Reported monthly in plain English, next to what was done and what comes next.
What to expect
Ads can produce calls within days of launch. The first four to six weeks are a learning period where targeting and bids are tuned. Ad spend is paid directly to Google from your own account, separate from management.
Not sure where to start with google ads (ppc)?
Get a free, no obligation audit of your Google visibility, website and reviews, with the three changes that would bring in the most new patients. Written by a person, not a tool.
Sobhan, dental SEO & marketing specialist
I'm Sobhan, a marketing specialist who works only with dental practices. For the past three years every site, Google profile and campaign I've worked on has belonged to a dentist, an orthodontist or a dental specialist.
I also built and run Dent Directory, the independent directory you're on right now. It tracks the Google ratings, review volume, hours and treatments of thousands of practices, which is why my audits start from real local data instead of guesses.
You deal with me directly, not an account manager. Questions before you commit? Message me on WhatsApp, Telegram (@SobhanSEO) or email [email protected].
Why practices work with me
3 years, dental SEO only
I don't split my attention between restaurants, lawyers and dentists. For three years every campaign, keyword list and page template I've built has been about how patients choose a dentist.
I built the directory you're reading
Dent Directory tracks 7,300+ dental practices across Los Angeles, Orange County, Ventura County, Houston, Dallas and Fort Worth: their ratings, reviews, hours and treatments. I know which neighborhoods are crowded, which treatments are under served and what the top ranked offices do differently.
Plain English reporting
Every month you see calls, booking requests, rankings and what changed, in language you can read in five minutes. No 40 page PDFs full of impressions.
You own everything
Your website, Google Business Profile, ad accounts, content and data stay in your name. If we ever part ways, nothing is held hostage.
Google Ads (PPC) FAQs
How much should a dental practice spend on Google Ads?
It depends on the treatments, your area and your capacity for new patients. Emergency and general campaigns can start small; implant and Invisalign campaigns in Los Angeles need more to be competitive. I'll recommend a budget after the audit, based on your goals.
Do you mark up ad spend?
No. Ad spend is billed by Google to your own account. You always see exactly what was spent.
Should I run ads if I'm doing SEO?
Often yes. Ads cover the months while SEO builds, and they let you target specific treatments or neighborhoods immediately.
Can you run ads for emergency dental visits only during office hours?
Yes. Ad schedules can match your phone coverage so you only pay for clicks when someone can answer.